Fundamental Programme 100 Series
IP101 IP Basics
5 & 6 Dec 2024
1.5 Days
This course introduces the basic knowledge of various intellectual properties, enabling participants to understand the rights of IP owners and users, thereby enhancing their capability of protecting and managing IP rights within the enterprise.
CPD:
- Hong Kong Mediation Centre: to be confirmed
- Association of Chartered Certified Accountants Hong Kong: to be confirmed
- The Law Society of Hong Kong: to be confirmed
Lecture I
5 Dec 2024 (Thu)
14:30-15:45
Topic: Intellectual Property Fundamentals
- Introduction of different types of IP
- Rights of IP owners
- Why IP is important to your business?
Speaker: Mr. Anthony Tong
(Ex-Deputy Chairman of Copyright Tribunal of the Hong Kong Government)
Lecture II
5 Dec 2024 (Thu)
16:00-17:30
Topic: Intellectual Property in E-commerce
- Domain names and dispute resolution
- IP in online media
- Protect your company against online risks and tactics to mitigate risks
- Case studies
Speaker: Ms. Eugene Low
(HKIAC Domain Name Panelist)
Lecture III
6 Dec 2024 (Fri)
09:15-10:45
Topic: Importance of Copyright and Designs in Digital Age
- Importance of copyright and designs for creative industries
- What do copyright and designs protect and their validity
- Protection of copyright and designs and enforcement for infringements
- Points to note and remedy on copyright and designs in digital world
Speaker: Mr. Alan Chiu
(Vice Chairman of the Practice Management Committee of the Law Society of Hong Kong)
Lecture IV
6 Dec 2024 (Fri)
11:00-12:30
Topic: Management and Exploitation of Trademarks
- Registrable marks and unregistrable marks
- How trademarks protect your brand and how to manage trademarks
- How to commercialise trademarks
- Protection of trademarks, enforcement for trademarks infringements and remedies available
Speaker: Ms. Jacqueline Chu
(Council Member and President of the Hong Kong Institute of Trade Mark Practitioners)
Lecture V
6 Dec 2024 (Fri)
14:00-15:30
Topic: How Patent Protects Your Invention
- Understanding the functions of patents
- How to manage your patent portfolio? What is a patent pool?
- Protection of patents, enforcement for patent infringements and remedies available
- Points to note on new patent system in Hong Kong:
- original grant patent system for standard patents
- short-term patent system
Speaker: Mr. Steven Fung
(Patents Committee Member of the Asian Patent Attorneys Association Hong Kong (APAA))
Lecture VI
6 Dec 2024 (Fri)
15:45-17:00
Topic: Basic Concepts of IP Trading
- What is IP Trading
- IP as business application tools – Assignment, Licensing and Franchising, Research collaboration
- Keys to maximise returns and minimise risks of IP transaction
- auditing IP assets
- IP due diligence
- valuation of IP assets - Updates on tax incentives for IP Trading
Speaker: Ms. Anita Leung
(Vice Chair, Intellectual Property Committee of the Law Society of Hong Kong)
Special Lecture
6 Dec 2024 (Fri)
17:00-17:15
Topic: Mediate First Pledge
Speaker: Mr. Benson Cheung
(Government Counsel)
Mr. Anthony Tong
Mr. Tong has been practicing law since 1990. He is the Managing Partner of Robin Bridge & John Liu. Mr. Tong’s practice includes assisting clients on technology transfer and commercialization. He has also supervised and conducted numerous international trade mark, copyright and patent litigation in Hong Kong, Mainland China, the U.S., Europe and Australia. Mr. Tong has been listed by World Trademark Review (WTR) as the WTR Global Leaders in 2021 and 2022. For 3 consecutive years, he is also listed by WTR in the Gold Tier of 2021-2023 WTR 1000 Hong Kong for (i) Enforcement and Litigation and (ii) Prosecution and Strategy. Mr. Tong sits on the Board of Directors of the Government-founded Hong Kong Applied Science and Technology Research Institute Company Limited (ASTRI) since 21 October 2020. He was also appointed in December 2020 as a Specially Appointed Mediator of the Guangdong Courts for cross-border commercial disputes in the Guangdong-Hong Kong-Macao Greater Bay Area. He was the Deputy Chairman of the Copyright Tribunal of the Hong Kong Government and had successfully completed the maximum 6-year term on 30 November 2017.
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Mr. Eugene Low
Mr. Low is a partner of Hogan Lovells. an all-rounded practitioner handling all areas of contentious and advisory IP and TMT work in Hong Kong and Mainland China. Eugene has extensive experience in all areas of IP including copyright, trade mark, patent, passing off, confidential information, brand protection and domain names. Mr. Low is a notary public and serves as a panellist for the Hong Kong International Arbitration Centre, the Asian Domain Name Dispute Resolution Centre and other domain name dispute resolution service providers. Mr. Low is a regular contributor for various publications and also a frequent speaker on issues concerning intellectual property, data privacy, domain names and trade descriptions.
Mr. Alan Chiu
Mr. Alan Chiu is the managing partner of ELLALAN. He has over 20 years’ experience in advising both local and multinational companies on the full spectrum of both contentious and non-contentious intellectual property, technology and entertainment matters, including acquisition and commercialization of IP assets, internal IP audits, pre-IPO due diligence, research collaboration, licensing, franchising, data privacy, cybersecurity, artificial intelligence as well as NFT, cryptocurrency and metaverse related legal issues. He also handled various high profile IP litigation and cross-border enforcement actions concerning copyright, trademark, design and patent infringement. Mr. Chiu is an Adjunct Professor of Law at the Hong Kong Shue Yan University, an Accredited Mediator and a China Appointed Attesting Officer appointed by the PRC Ministry of Justice. He is also the Vice Chairman of the Practice Management Committee and a member of the InnoTech Committee of the Law Society of Hong Kong.
Ms. Jacqueline Chu
Ms. Chu was admitted as a Solicitor of the High Court of Hong Kong in 2005. She is a Partner of Marks & Clerk Hong Kong. She has been specialising in the intellectual property law practice since 2005. Her practice covers all aspects of intellectual property with a particular focus on trade marks. Jacqueline has extensive experience on both contentious and non-contentious trade mark matters and advises brand owners of various industries on management and protection of IP rights. Jacqueline is currently a Council Member and the President of the Hong Kong Institute of Trade Mark Practitioners. She is also a member of the Hong Kong Group of the Asian Patent Attorneys Association.
Mr. Steven Fung
Mr. Fung is a Registered Patent Attorney (Australia and New Zealand) and has over 15 years of experience in the Patent industry. He is an expert on all Patent and Design related matters and is particularly strong in representing originating clients to draft and file Patent Applications for their inventions. He has a strong understanding of various Engineering and Scientific disciplines, with a particularly strong practice in computing, electronic and electrical inventions. Mr. Fung has worked with a broad range of clients ranging from SMEs, Universities, Government Research Labs and International Corporations. He is also heavily involved in the innovation communities of Hong Kong, and is a mentor and assessor for various incubation and entrepreneurship programs. Mr. Fung is also an active member of the Asian Patent Attorney Association (APAA) HK Chapter and is on the Patents Committee of the APAA.
Ms. Anita Leung
Ms. Leung is a solicitor and consultant of David Lo & Partners. She has been a legal practitioner for more than 30 years, advising both local and multinational companies on the full spectrum of both contentious and non-contentious intellectual property and information technology work, including but not limited to mergers, acquisition and commercialization of IP assets, internal IP audits, pre-IPO due diligence, joint ventures, research collaboration, licensing, franchising and distribution etc. She assists clients to establish brand management and protection programs and provides them with strategy and advice on regional and cross border enforcement of their IP rights on all levels, litigating on copyright, trademark, design and patent disputes. Prior to joining David Lo & Partners, she was a partner with Jones Day and Baker McKenzie. Ms. Leung serves as the Vice Chair, Intellectual Property Committee of the Law Society of Hong Kong and a member of BIP Asia Forum Steering Committee of the Hong Kong Trade Development Council.
Mr. Benson Cheung
Mr. Cheung was admitted as a solicitor in Hong Kong, and was in private practice before joining the Department of Justice of Hong Kong. Mr. Cheung served in the Civil Litigation Unit, representing the Government in immigration-related proceedings and other civil cases. He is now a member of the Alternative Dispute Resolution Team in the Civil Division. The Alternative Dispute Resolution Team is responsible for implementing major initiatives to promote the development of Hong Kong’s alternative dispute resolution services, mainly mediation and arbitration, so as to strengthen Hong Kong’s position as a leading centre of international legal and dispute resolution services in the Asia Pacific region. The team also provides support to Legal Enhancement and Development Office which coordinates the promotion of different legal and dispute resolution services.
Target Audience
Entrepreneurs, executives and managers of local startups/ small and medium enterprises/ large enterprises
Course Structure
1.5 Days
Venue
Knowledge Hub , Hall 1B-C, Hong Kong Convention and Exhibition Centre (HKCEC) (Location & Transportation)
Language
Cantonese (Simultaneous interpretation service in English will be provided)
Award
Participants will receive a certificate awarded by the organiser upon completion of the entire course.
Fee
Free for members of "IP Manager Scheme PLUS"; $100 for non-members
Registration
Priority in registration for the course will be given to enterprise which joined the “IP Manager Scheme PLUS”.
CPD
Applications of CPD accreditation for the training course are made to the Law Society of Hong Kong, the Association of Chartered Certified Accountants Hong Kong and the Hong Kong Mediation Centre.
- Hong Kong Mediation Centre: to be confirmed
- Association of Chartered Certified Accountants Hong Kong: to be confirmed
- The Law Society of Hong Kong: to be confirmed
The organiser reserves the final rights to change the course details and arrangements.
Enquiry Hotline: (852) 2836 1380
Enquiry Email: ipmtp@vtc.edu.hk
Implementation Partner: